Posts by Amanda Sheiman

4 Cold Calling Tips to Warm Things Up

4 Cold Calling Tips to Warm Things Up

Cold calling can sometimes feel like a waste of time. It can be exhausting not getting a hold of the right person at the right time, and frustrating contacting the wrong person or wrong type of prospect. My rule of thumb? If you can’t sell yourself on why you’re picking up the phone, to begin…

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Is TV Advertising Still Effective, Relevant, and Worth It?

Is TV Advertising Still Effective, Relevant, and Worth It_

The answer is yes. For the past several years, it has become a popular opinion that TV advertising, like a lot of other traditional forms of advertising (ex. Radio Advertising, Digital Billboard Advertising, and other forms of print advertising, such as Newspapers and Magazines) are on their way to being extinct. But this is far…

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