Posts by Marie Miller-Rodriguez

Unlocking Your Team’s Creative Process

Unlocking Your Team's Creative Process

We have found the creative process can be a great opportunity to marry the form and function of the visual aspects of any advertising campaign. Not only should an image look good, but it should help tell the story of the brand but it should convey a message and support a call-to-action. How to Tackle…

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Guide to Commenting on Paid Facebook Advertisements

Guide to Commenting on Paid Facebook Advertisements

Facebook is a two-way Social Media advertising platform, meaning the audience has the ability to interact with the advertisements. When your company publishes paid Facebook advertisements, it’s important to respond to both positive and negative paid Facebook advertising comments. It shows your business has a human on the other side, not a robot. In the…

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3 Tips for Hosting a Killer Facebook Live Broadcast

3 Tips for Hosting a Killer Facebook Live Broadcast

So, your company has a great message to share, a mobile device, and a Facebook Page with a good number of fans and followers. You’re ready to rock out your first Facebook Live broadcast! Or are you? I’ve had the opportunity to host several Facebook Live broadcasts in my social media marketing career. I have…

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