Whenever we have a client that is interested in a PPC audit, one of the first things we look at is the foundation PPC structures of the campaigns and how the ad groups have been labeled in association per each campaign amongst other things.
You’re ready. Ready to take it to the next level. Ready to become remarkable. You’re tired of climbing the same wall every day; sounding like everybody else. You, your career or your business is hovering in mediocrity. You’re making money, some of you are doing quite well but you’re still not …Continue Reading »
I would venture to say that you don’t even know what your fundamentals are! John Wooden (perhaps the most famous coach of all time – he led the UCLA Bruins to 10 NCAA Basketball Championships) used to, on his very first day of practice each year, schedule all his players to be dressed to play …Continue Reading »
Core values. Do they really matter? Well, to us at Colling Media our core values explain our why and our how… why we show up every day, why we give a <insert your favorite swear word> so much, why we are so passionate about our work and the results we provide our clients, and yes, …Continue Reading »
Cold calling can sometimes feel like a waste of time. It can be exhausting not getting a hold of the right person at the right time, and frustrating contacting the wrong person, or wrong type of prospect.
My rule of thumb? If you can’t sell yourself on why you’re picking up the phone to begin with, …Continue Reading »
One aspect of marketing which fascinates me involves what I call “interaction psychology”. How and why someone engages or doesn’t engage with content consumes a lot of my campaign prep work. This mental noodling has lead me to examine how I’m using Calls-to-Action (CTAs) in emails programs.
Reputation Management is the the “Why” all brands need a marketing crisis plan.
Kathy Griffin’s headshot seen around the world is another reminder about how using spokespeople as the face of a brand can be risky. CNN and Squatty Potty discovered how quickly public opinion can turn ugly in today’s all-knowing, all-seeing, all-opinionated lightning fast digital …Continue Reading »
For the past several years, it has become a popular opinion that TV advertising, like a lot of other traditional forms of advertising (ex. Radio Advertising, Digital Billboard Advertising, and other forms of print advertising, such as Newspapers and Magazines) are on their way to being extinct. But this is far from the truth! If …Continue Reading »
Audio Transcript: Hello, and welcome to Colling Media’s presentation on How To Choose A Media Buying Company. Today we’ll be going over the process of choosing a Media Buying Company, including defining your goals, reviewing services that are offered, research that you need to do, and then some final suggestions.
2016 seems to be a popular year for big brands to fiddle with logos. Over the summer, Subway made tweaks to its look and others are following suit. And whenever a brand attempts a re-branding effort the Colling Media office noise level jumps. This week Taco Bell triggered a lively discussion about how successful the …Continue Reading »
For many, understanding and executing highly complex analytics campaigns is a struggle. Our resident conversion rate optimizer and analytics guru recently put Google’s Data Studio and Big Query to the test. Dan goes over how to setup, implement and start recording the correct data in order to make …Continue Reading »
You may have recently heard that Colling Media made the Inc 5000 as one of the fasted growing companies in the country. The Inc 5000 event was held in Orlando, FL where I met some really great people with really awesome companies and stories. What I didn’t expect was to be so moved …Continue Reading »
Digital programmatic advertising is now a full two-thirds of all digital transactions. Now that programmatic has expanded into the traditional advertising space, i.e. TV, savvy companies are looking for ways to automate their ad buying while more precisely targeting and analyzing the results those ads bring.
Google and Twitter revived search engine partnership
Recently, Google and Twitter revived a partnership the companies used to have that allowed the search engine to display real-time tweets in its results. The two companies had a similar arrangement several years ago, but the deal lapsed in 2011. As a result, Google search results tended to suffer …Continue Reading »
One measure that online marketers are constantly measuring is the return on investment. Without a doubt, the return on investment is one of the best ways to gauge the effectiveness of a marketing method. Even if a marketing method is generating plenty of sales and conversions, said method may not necessarily be ideal for your …Continue Reading »
Getting a better search ranking is one of the things that companies have been chasing since the invention of the internet. The higher you rank, the more clicks you get and the more exposure your website gets. During the mid 2000s, the idea of search engine optimization became an entire field of expertise. Back then, …Continue Reading »
One of the things that local brands struggle with is the ability to compete with national companies for precious search engine spots. However, the good news is that local brands thrive on social media outlets. Places like Facebook, Twitter, and other sites are the easiest way to spread a brand message to the right local …Continue Reading »
Google announced in March that it was launching a major redesign of its 15-year old Adwords functionality; the last time the tool was updated was 2008. With growing popularity of smartphones and tablet computers, the desktop functionality just is no longer optimal anymore for advertisers who want to place content in searches, videos, shopping and mobile browsing.
Google recently made significant changes to move text ads from the far right side of its desktop search results to the only the top or bottom of the page. With this change, Google reports an additional ad may show above the search results; showing four instead of three for “highly commercial queries.” The ad placement …Continue Reading »
Back in November 2015, Google published a document with the full version of their quality rating guidelines. On March 28, Google updated this document, reducing the length of the document from 160 pages to 146 pages. This is the first update Google has made to the document and to their search quality ratings since the document …Continue Reading »
A successful remarketing campaign integrates these concepts: context, cookie duration, creative and content, in a way that encourages previous visitors to come back and add value to your business. Whether they end up making a purchase or turning into a lead, the less more efficient you are with your budget, the more valuable each returning …Continue Reading »
Whether your website is old or new, chances are your primary goal is to boost traffic. While search is certainly a tried and true method for traffic generation, many people have resorted to alternate methods to drive traffic to their website. Some examples of these alternatives include social media websites and guest blogging. However, despite the …Continue Reading »
Having a good local ranking on Google can be the difference between your business surviving or failing in this digital day and age. People looking for the services a business provides—be retail shopping, dining at a restaurant or hiring someone for a particular job—by in large use a Google search engine. To facilitate this, Google …Continue Reading »
On March 1, 2016, LinkedIn announced the launch of account targeting, a new way to run successful account-based marketing campaigns on LinkedIn itself.
Account-based marketing has become very important in the B2B marketing world, as it seeks to align program dollars and resources against priority accounts. This new account targeting feature gives marketers the flexibility to …Continue Reading »
If you haven’t heard of Facebook Atlas, you will likely hear plenty about it in the near future. Facebook Atlas is the popular social media platform’s ad server that reaches outside the boundaries of Facebook’s website and apps. Facebook Atlas recently received a couple important updates that we delve into below.
Attribution is a marketing term that refers to the process of establishing a set of touchpoints or user actions that help to promote the core objectives of the marketing campaign. By identifying the core aspects of a campaign that contribute to lead generation, marketers can design a smarter and more efficient campaign that fuels lead …Continue Reading »
Google has made some major alterations to the content found on its Webmaster Guidelines documentation. However, it is interesting to note that the company has not made gone out of its way to highlight the changes for clients and the general public. These were very subtle changes made without much publicity.
Every business should optimize its online content to properly match up to each stage of the buyer’s journey. Merely generating high-quality content and rolling it out as it is created will not suffice. The most successful businesses generate the right type of content at the appropriate times to maximize conversions.
Facebook recently announced that its active advertisers have eclipsed the three million mark. It took the uber-popular social media giant merely six months to add half a million more advertisers to make the leap from two and a half million to three million. According to Facebook founder and Chief Executive Officer, Mark Zuckerberg, there are …Continue Reading »
When consumers takes a look at the food items on store shelves, they consider much more than how they expect those items to taste. The average customer can be easily swayed by the appearance of the food’s packaging. The way that the company’s brand looks on the packaging and the featured colors / graphics are …Continue Reading »
Colling Media Ranked #1 Advertising Agency in Arizona
For 30 years, AZ Big Media has been bringing readers the state’s most compelling business and lifestyle news. Most notably is their Ranking Arizona publication which attempts to categorize and rank business’s in a myriad of categories.
The goal of a well-rounded marketing program is to reach as many consumers as possible using a variety of different marketing methods. In today’s digitally-focused world, many companies have taken television advertising completely off of the table, thinking it old school or ineffective. This could be a mistake as TV ads have been shown to …Continue Reading »
There is a fairly new targeting feature in Google AdWords known as Customer Match. Like anything else that is new, plenty of users are a bit nervous about how to best go about making a successful transition to this new marketing tool.
Due to the advent and popularity of the Internet, practically every business would benefit from having a website or blog of some sort. In fact, for the vast majority of businesses, it is necessary to have an online presence in order to keep up with the local competition. Unfortunately, in some cases, it may not …Continue Reading »
Google AdWords has released its latest update. This update increases the ease of use of the overall program, and adds a few extra key features. Google AdWords was already considered the most sophisticated and user-friendly pay per click marketing program. This update has ensured that it will remain the top rated and used program. Here is …Continue Reading »
Google recently announced at the SMX trade show, which is one of the biggest expos in the SEO and SEM business, that out of the 35,000 manual reports it receives monthly, it takes action on 65% of them.
Google’s Juan Felipe Rincon, who is the Webmaster Outreach Manager for Google, talked about the program during his keynote. He …Continue Reading »
When Google announces a major change or update to its search engine algorithm, it creates sizable ripples throughout the SEO community – and interesting page ranking shifts as well. Because Google keeps its search engine mechanics a tightly guarded secret, we only know what the company releases through its occasional announcements and patent filing. Using …Continue Reading »
Driving mobile calls can be difficult, but there’s a few different tricks a business can apply for boosting sales and building professional growth. With this being said, we’re going to cover a few strategies that make business boost mobile calls and conversions. Here’s a look at six strategies to help drive mobile calls.
In the Internet marketing world, a central goal is to reach the largest potential customer base. Well perhaps that is a key to all successful advertising campaigns. Anyway, times have changed. Consumers are much savvier than in the past. A company cannot just claim to be the best. Nobody would listen. Instead, the top marketers …Continue Reading »
Google AdWords is a dynamic tool for maximizing website traffic and clicks to specific web pages. It is especially useful for driving traffic to e-commerce sites, making the public aware of products and ultimately assisting with more online sales, leads and overall conversions of whatever product or service you have.
AMP is a solution to a problem, and that problem is poor mobile development. Despite there being numerous and detailed best practices from the likes of Google itself, most companies continue to have very, very poor mobile practices. Mobile optimization is a mixed bag, and mobile consumers (which is, increasingly, the majority of consumers) continue …Continue Reading »
When it comes to search traffic, everyone knows that Google is king. However, Bing recently made a few key moves toward the improving their search ad console to be more competitive. Microsoft announced a few vital enhancements to the Bing Ads Keyword Planner Tool. These enhancements were designed to provide advertisers with more capabilities. Continue …Continue Reading »
Facebook recently announced the addition of new features for the popular social networking site’s lead ads. These features include a carousel format, a brand new context card and the ability to tap into users who surf the web with mobile devices as well as desktop computers. This is critically important for advertisers as most invest …Continue Reading »
2019 marks the year that video will encompass the overwhelming majority of content on the Internet. Facebook is putting its bid into the market very early with its new live streaming feature that is meant to compete with Periscope and Meerkat. The Facebook app has the advantage of the largest social media user base in …Continue Reading »
When businesses think of marketing on social media, most consider Facebook and Twitter to be the dominant platforms. This may be the case, but there is no doubt that the visual aspects of Pinterest appeal to a growing market that business owners can turn to their advantage. As Pinterest itself expands uses for enterprise customers, …Continue Reading »
One of Google’s spokespeople recently stated that the company’s GoogleBot will support HTTP/2 at some time in the near future. This announcement is quite important as it impacts search engine optimization (SEO) and a number of other aspects of the web. Let’s take a look at what this announcement really means.
Any shakeup is bound to make some people happy and upset others. This is the case with Google’s May algorithm revision, which some have named the “Quality Update.” Google hasn’t shared much about exactly how the algorithm has changed and whom it affects, but it has said the algorithm is unbiased – i.e. it’s not …Continue Reading »
There have been a variety of reports recently that have urged marketers to focus more on Baby Boomers. This demographic tends to be passed over for the Millennials. In fact, there was a recent Forrester Research report that found that the older the shoppers are, the more promising the demographic is. Baby Boomers will soon …Continue Reading »
Backlinks are defined as any hyperlink from one website to another website, and every good, organically-obtained backlink gives websites a boost to their search engine ranking score. For example, if The Guardian’s website had a good link to an article on Huffington Post’s website, the Huffington Post would receive an appropriate boost in its search engine score. Both the quality and number of backlinks that a …Continue Reading »
What is a Lead Magnet?
A lead magnet is a piece of content that is designed to entice potential customers to fill out a form and give you a lead. The term is a hand-me-down from old cop dramas where detectives would publicly offer a reward to exchange for information on a case.
Billboard advertising has a completely different set of rules when compared to digital ads. Billboard advertising has to tell a story about your company using thought-provoking images and very few words to accompany the pictures. To be effective, billboards need to create an instant impact with your customer base. Below are 10 basic rules to keep in …Continue Reading »
Facebook advertising is a great way to reach targeted demographics. Some businesses use Facebook targeting to advertise products on a national or international level. For others, the local approach is more appropriate for their business. These entrepreneurs may want to corner the market in a certain city, suburb or neighborhood and Facebook has made doing so easier …Continue Reading »
As you know, targeting is vital to the success of a marketing plan. Generally, the more targeted an advertising campaign is, the more successful the campaign will be with the intended audience. Google has recently made some changes that makes targeting an ideal audience easier for advertisers. This change emphasizes the importance of collecting email …Continue Reading »
If you’re considering taking the plunge into the realm of local business listings on the World Wide Web, it might be a good idea to prepare yourself a little ahead of time. There are a lot of directories out there. The problem is that some are more valuable to you than others. Unfortunately, it isn’t …Continue Reading »
Google Grants For Non Profits:
Google Grants is a program offered by Google which provides organizations that qualify free advertising support. It’s based on their Adwords platform. In order to qualify, your organization must meet the following criteria
Hold a valid charity or non-profit status.
Agree to Google’s certification requirements concerning non-discrimination, donation receipt, and donation use.
Have …Continue Reading »
While Google is the largest search engine in the world it also provides website admins and owners with tools to improve their ability to be successful. One of the best tools available is Google Analytics. Google Analytics allows users to monitor all of the traffic on their website, not to mention tools to monitor bounce rate, keyword …Continue Reading »
Any business owner will tell you it is getting harder and harder to reach their target audience. Things used to be simple. A potential customer could see or hear your advertising message through a television commercial, a newspaper or print advertisement, or a simple radio spot. Now, through modern technology advances, a business owner never …Continue Reading »