Insights

How to Incorporate FOMO Marketing into Ad Campaigns

by Brian Colling - August 25, 2020
Leveraging psychology to sell products and services is nothing new in advertising. Companies using songs or jingles, celebrity endorsements, and sale prices have been around for almost one hundred years.  Smartphones, social media, and the competition for nano-second consumer attention spans are pushing advertisers to employ new concepts in marketing campaigns. FOMO or the Fear […]
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