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5 Tips to Use Facebook Beacon for Effective Holiday Advertising

Facebook’s Beacon technology is a powerful tool for your business. Using Facebook Beacon can attract new customers, promote loyalty among your existing customer base and encourage additional sales. During peak sales times, such as during the holidays, using Facebook Beacon can offer your company an effective way to cut through the online din of marketers…

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What is Website Remarketing?

Site Remarketing is when somebody visits and leaves your website without completing an action but they keep receiving ad impressions wherever they browse on the internet. When they are browsing the web and going to their favorite websites or they are watching YouTube or they are on Facebook, your ads will show up for them….

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Our Year in Review

In less than 24 hours, the year 2030 will be just as far away from us as the year 2000. Strange to think about, right?! As we look back on 2014, we are so thankful to everyone that contributed to getting us to where we are today. This year was a huge success, but we couldn’t have…

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Digital Billboards on the Rise

Outdoor display advertising has always been a popular and effective way to introduce your product to the community. Billboards hold a number of unique advantages over television, radio, and even internet advertising such as cost, placement, and many other factors. But for some advertisers outdoor display and billboard advertising also has its limitations, especially when it…

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Don't touch that Dial…Big Radio Changes

If you are in the radio business or advertise on the radio you probably have heard the big news!  If you are not in the business and listen to the radio (according to Arbitron that is at least 95%+ of you) than you may have suddenly noticed your favorite DJ was not on the air,…

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Mobile Retargeting

As advertisers, we are constantly looking for new and unique ways to reach our target audience and improve conversions for our brands. But one of the most difficult tasks advertisers face is reaching their entire target demographic on a single platform. Mobile re-targeting could be your target demographic goldmine. This is especially true for brands targeting…

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5 Steps to Hiring an Ad Agency

So you’ve been advertising for a while and you know one thing is for certain… advertising can be tough!  Why do you think the majority of large companies work with ad agencies?  So what are the steps in hiring an ad agency, and how do you know what is the Best Ad Agency for you? …

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AB Split Testing

Split Testing in PPC Advertising

A/B split testing is fairly commonplace in pay-per-click advertising (PPC). Most PPC advertisers are already conducting some form of A/B split testing within their campaigns. The idea of comparing two variations of an ad to determine which one is getting the highest click-thru rates is nothing new. However, what many marketers fail to realize is that…

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Display Advertising on the Rise

Display Advertising on the Rise

Every few months a blog article or press release pops up declaring the death of banner or display advertising. In reality, nothing could be further from the truth. According to a study of over ten billion display advertising impressions worldwide, industry giant Google found that in 2011 banner advertising had a banner year. Google reports that…

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Why Mobile Advertising is Booming

Mobile advertising is one of the hottest and most effective advertising mediums today. In 2011 the United States mobile broadband subscribers topped 331 Million and the industry shows no signs of slowing as the number of smartphone users increases year after year. As a result, mobile ad spending has increased substantially to become one of the…

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