Insights

Traditional vs. Digital Billboards: Pros and Cons

by Brian Colling - July 29, 2020
Even with today’s complex advertising landscape, our agency recommends omnichannel marketing. Many clients ask us whether they should use traditional vs. digital billboards. We’ve found clients using conventional and digital channels see better results. With so many digital-only choices, it may be easy to dismiss out-of-home (OOH) advertising. Traditional and digital billboards remain useful advertising […]
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