Top 17 Web Design Mistakes

Top 17 Website Design Mistakes

Following web design best practices doesn’t mean that you aren’t also making some mistakes. Website design is complex: there are a lot of potential missteps out there and the best practices change from year to year. Here’s what you need to know about developing a website your users will love—by avoiding things that your users will hate.  1….

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Radio Advertising

Unique Advantages of Radio Advertising

The demise of radio has been over exaggerated for decades. Radio remains a strong and productive medium for all advertisers who use it. Here are the unique advantages of radio advertising: Reach Radio advertising is here stay because radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves. Radio…

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Business Tips How Brands Are Using Snapchat Stories and Discover Edit By Brian Colling | September 24, 2019 How Brands Are Using Snapchat Stories and Discover As of 2019, Snapchat has 190 million daily active users. Snapchat is an incredible platform for connecting with your friends, family members, and even strangers who have similar interests. But there’s a lot more to the Snapchat platform than you might think, such as Snapchat Stories and Snapchat Discover. Discover, in particular, provides valuable marketing… Read More Google Marketing Live 2019: 4 Takeaways From A Data Analytics Expert Edit By Daniel Chen | May 22, 2019 Google Marketing Live 2019 When Colling Media received four invitations to Google Marketing Live 2019, we knew we needed to include our Data Analytics Manager Dan Chen. Dan is an expert in analytics, tracking, attribution and data modeling. Chen has a keen skeptical eye for cutting through the hype, getting at the core of issues, and separating spin from… Read More 5 Benefits of a Cross-Channel Advertising Strategy Edit By Brian Colling | May 22, 2019 5 Benefits of a Cross-Channel Advertising Strategy How many channels is your company currently using to advertise? If you’re only using a single channel for the bulk of your advertising, you could be missing out on some significant benefits. With cross-channel advertising, each channel can feed into the others, creating an exponentially more useful, active, and organic customer base. Here are a few… Read More Google Marketing Live 2019 Recap – 11 Essential Updates Edit By Doug Campbell | May 17, 2019 Google Marketing Live 2019 Colling Media For three days in May, Google Marketing Live 2019 took over Moscone West in San Francisco gathering the best and brightest in the online marketing world to discuss recent updates, new tools, user feedback, and share best practices. The event was billed as the most important conference for digital advertising and delivered. Colling Media was… Read More F8 2019 Recap – New Features to WhatsApp, Facebook, and Instagram Edit By Ali Watson | May 9, 2019 F8 2019 Recap – New Features to WhatsApp, Facebook, and Instagram At F8, Mark Zuckerberg presented lots of new redesigns and changes to the Facebook stable of social media apps. WhatsApp, Facebook, and Instagram all have new features. WhatsApp – Creating a new product catalog for business. Business owners can communicate privately with customers and update with current products and services. FB 5 – Completely redesigned… Read More

The Only Sales and Marketing Alignment Tool You Will Ever Need

If you Google sales and marketing alignment, in about .45 seconds your search will return approximately 32,900,000 results. You’ll see amazing amounts of best practices, mind-blowing statistics, and perfect playbooks. Nearly all search results will provide you with top-level theories, fancy philosophies about the problem, and suggestions for getting sales and marketing teams in the same…

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8 Signs You Need Help From An Advertising Agency

8 Signs You Need Help From An Advertising Agency

Knowing if or when to call on an advertising agency for help with your business isn’t always clear. If you’re wondering what the signs are, here are eight good ones. 1. You’re a One-(Wo)Man Marketing Band We’ve run into an increasing amount of one-(wo)man marketing bands in the last few years. The trend seems to…

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Why Mom Was Right About Marketing

Moms are awesome! They have amazing wisdom and insight on everything under the sun. Moms openly share them at the most important and meaningful times. What you may not know is your Mom’s life advice is great marketing advice too. Here are 15 reasons why Mom was right about marketing:   1. “Anything worth having…

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HubSpot Inbound 2018

HubSpot Inbound 2018 Recap: Top 8 Takeaways

Our agency recently had the pleasure of attending HubSpot Inbound 2018. As promised, this convention in the heart of Boston, MA was a top-notch event for those who practice inbound marketing. We found it easy get around, sessions that started and stopped on schedule, and speakers who were engaging and accessible. Here are our takeaways from HubSpot Inbound 2018:…

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8 Lead Magnet Ideas for Better Lead Generation

8 Lead Magnet Ideas for Better Lead Generation

What is a Lead Magnet? A lead magnet is a piece of content that is designed to entice potential customers to fill out a form and give you a lead. The term is a hand-me-down from old cop dramas where detectives would publicly offer a reward to exchange for information on a case. If you want…

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8 Common Mistakes Companies Make Executing PPC Campaigns

8 Common Mistakes Companies Make Executing PPC Campaigns

Hiring someone to handle your PPC campaign is an expense that may seem hard to justify. Yet running an effective PPC campaign is not as simple as it looks in YouTube tutorials. Marketing Charts estimates a full quarter most PPC budget is wasted due to poor practices. Moz.com indicates companies can make 70 percent more…

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14 Best Practices for High Converting Landing Pages

14 Best Practices for High Converting Landing Pages

Landing pages are one of the best tools for marketing to multiple target markets through various inbound lead channels. Some of the most common channels used to bring traffic into a landing page include email marketing campaigns, pay-per-click (PPC) campaigns, traditional media (radio, print, or tv), display ads, or rich media ads. 14 Best Practices…

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Top 10 Rules for Billboard Advertising

Top 10 Rules for Billboard Advertising

According to an Arbitron National In-Car Study, 71% of Americans consciously look at billboard messages while driving, making billboard advertising an effective and reliable marketing choice. The problem is, not all billboards are created equal. Billboard advertising has a completely different set of rules when compared with other mediums. Billboard advertising has to tell a story…

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