Calls-to-Action (CTAs): Breaking Email’s Golden Rule
One aspect of marketing which fascinates me involves what I call “interaction psychology”. How and why someone engages or doesn’t engage with content consumes a lot of my campaign prep work. This mental noodling has lead me to examine how I’m using Calls-to-Action (CTAs) in emails programs. Email’s CTA Golden Rule A long-standing rule of…
Brand Reputation Management – Why your company needs a crisis plan
Brand Reputation Management is “Why” every brand need a marketing crisis plan. Kathy Griffin’s headshot seen around the world is another reminder about how using spokespeople as the face of a brand can be risky. CNN and Squatty Potty discovered how quickly public opinion can turn ugly in today’s all-knowing, all-seeing, all-opinionated lightning-fast digital world…
Is TV Advertising Still Effective, Relevant, and Worth It?
The answer is yes. For the past several years, it has become a popular opinion that TV advertising, like a lot of other traditional forms of advertising (ex. Radio Advertising, Digital Billboard Advertising, and other forms of print advertising, such as Newspapers and Magazines) are on their way to being extinct. But this is far…
How To Choose A Media Buying Company
Audio Transcript: Hello, and welcome to Colling Media’s presentation on How To Choose A Media Buying Company. Today we’ll be going through the process of choosing a Media Buying Company, including defining your goals, reviewing services that are offered, research that you need to do, and then some final suggestions. Colling Media is an award-winning…
Taco Bell Rebranding Fail
2016 seems to be a popular year for big brands to fiddle with logos. Over the summer, Subway made tweaks to its look and others are following suit. And whenever a brand attempts a re-branding effort the Colling Media office noise level jumps. This week Taco Bell triggered a lively discussion about how successful the…
Interactive Dashboards with Data Studio & BigQuery
The US Federal Elections Commission (FEC) has been publishing Political Campaign Finance data for years, but they haven’t made it easy to explore their data. Luckily, Google Data Studio and BigQuery are making it easier than ever to explore large datasets like the ones published by the FEC. In this article, you will learn how to use Google’s latest…
Programmatic TV Advertising Opportunities Are Here
Digital programmatic advertising is now a full two-thirds of all digital transactions. Now that programmatic has expanded into the traditional advertising space, i.e. TV, savvy companies are looking for ways to automate their ad buying while more precise targeting and analyzing the results those ads bring. TV has yet to feel the full effect of programmatic…
Google Adds Twitter Authority into Search Results
Google and Twitter revived search engine partnership Recently, Google and Twitter revived a partnership the companies used to have that allowed the search engine to display real-time tweets in its results. The two companies had a similar arrangement several years ago, but the deal lapsed in 2011. As a result, Google search results tended to…
Email Marketers Enjoy a Large Return on Investment
One measure that online marketers are constantly measuring is the return on investment (ROI). Without a doubt, the return on investment is one of the best ways to gauge the effectiveness of a marketing method. Even if a marketing method is generating plenty of sales and conversions, said method may not necessarily be ideal for…
Google States its Top 3 Ranking Signals
Getting a better search ranking is one of the things that companies have been chasing since the invention of the internet. The higher you rank, the more clicks you get and the more exposure your website gets. During the mid-2000s, the idea of search engine optimization became an entire field of expertise. Back then, search…