What is GDPR and What Does It Mean to Your Business?
We’ve discovered there is a lot of confusion around the soon-to-be-implemented GDPR rules. So, to help you become more familiar with how you can protect your business from getting blindsided by a letter from the European Union explaining why you may owe it a large sum of money, we’ve put together this FAQ. Legally, we…
6 Ways for Maximizing Your Google AdWords Account and Your Budget
Everyone wants to maximize Google AdWords account and stop wasting budget, and in many ways, managing a Google AdWords Paid Search account is much like painting a picture. If you asked six artists to paint a family in front of a house, you would get six completely different paintings. Some artists may draw a family…
Why Your PPC Structures Matter & 5 Ways to Improve Performance
Whenever we have a client that is interested in a PPC audit, one of the first things we look at is the foundation PPC structures of the campaigns and how the ad groups have been labeled in association per each campaign amongst other things. This is important for a few reasons. How a campaign is…
4 Cold Calling Tips to Warm Things Up
Cold calling can sometimes feel like a waste of time. It can be exhausting not getting a hold of the right person at the right time, and frustrating contacting the wrong person or wrong type of prospect. My rule of thumb? If you can’t sell yourself on why you’re picking up the phone, to begin…
3 Tips for Hosting a Killer Facebook Live Broadcast
So, your company has a great message to share, a mobile device, and a Facebook Page with a good number of fans and followers. You’re ready to rock out your first Facebook Live broadcast! Or are you? I’ve had the opportunity to host several Facebook Live broadcasts in my social media marketing career. I have…
Calls-to-Action (CTAs): Breaking Email’s Golden Rule
One aspect of marketing which fascinates me involves what I call “interaction psychology”. How and why someone engages or doesn’t engage with content consumes a lot of my campaign prep work. This mental noodling has lead me to examine how I’m using Calls-to-Action (CTAs) in emails programs. Email’s CTA Golden Rule A long-standing rule of…
Brand Reputation Management – Why your company needs a crisis plan
Brand Reputation Management is “Why” every brand need a marketing crisis plan. Kathy Griffin’s headshot seen around the world is another reminder about how using spokespeople as the face of a brand can be risky. CNN and Squatty Potty discovered how quickly public opinion can turn ugly in today’s all-knowing, all-seeing, all-opinionated lightning-fast digital world…
Is TV Advertising Still Effective, Relevant, and Worth It?
The answer is yes. For the past several years, it has become a popular opinion that TV advertising, like a lot of other traditional forms of advertising (ex. Radio Advertising, Digital Billboard Advertising, and other forms of print advertising, such as Newspapers and Magazines) are on their way to being extinct. But this is far…
How To Choose A Media Buying Company
Audio Transcript: Hello, and welcome to Colling Media’s presentation on How To Choose A Media Buying Company. Today we’ll be going through the process of choosing a Media Buying Company, including defining your goals, reviewing services that are offered, research that you need to do, and then some final suggestions. Colling Media is an award-winning…
Taco Bell Rebranding Fail
2016 seems to be a popular year for big brands to fiddle with logos. Over the summer, Subway made tweaks to its look and others are following suit. And whenever a brand attempts a re-branding effort the Colling Media office noise level jumps. This week Taco Bell triggered a lively discussion about how successful the…