Analytics - Data Studio and BigQuery

Interactive Dashboards with Data Studio & BigQuery

The US Federal Elections Commission (FEC) has been publishing Political Campaign Finance data for years, but they haven’t made it easy to explore their data. Luckily, Google Data Studio and BigQuery are making it easier than ever to explore large datasets like the ones published by the FEC. In this article, you will learn how to use Google’s latest…

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Programmatic TV Advertising

Programmatic TV Advertising Opportunities Are Here

Digital programmatic advertising is now a full two-thirds of all digital transactions. Now that programmatic has expanded into the traditional advertising space, i.e. TV, savvy companies are looking for ways to automate their ad buying while more precise targeting and analyzing the results those ads bring. TV has yet to feel the full effect of programmatic…

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Google Adds Twitter Authority into Search Results

Google and Twitter revived search engine partnership Recently, Google and Twitter revived a partnership the companies used to have that allowed the search engine to display real-time tweets in its results. The two companies had a similar arrangement several years ago, but the deal lapsed in 2011. As a result, Google search results tended to…

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Email Marketing -Colling Media

Email Marketers Enjoy a Large Return on Investment

One measure that online marketers are constantly measuring is the return on investment (ROI). Without a doubt, the return on investment is one of the best ways to gauge the effectiveness of a marketing method. Even if a marketing method is generating plenty of sales and conversions, said method may not necessarily be ideal for…

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Google States its Top 3 Ranking Signals

Getting a better search ranking is one of the things that companies have been chasing since the invention of the internet. The higher you rank, the more clicks you get and the more exposure your website gets. During the mid-2000s, the idea of search engine optimization became an entire field of expertise. Back then, search…

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How to Leverage Social Media for Local SEO

One of the things that local brands struggle with is the ability to compete with national companies for precious search engine spots. However, the good news is that local brands thrive on social media outlets. Places like Facebook, Twitter, and other sites are the easiest way to spread a brand message to the right local…

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Google AdWords Bid Update

Google AdWords Update Produces More Relevant Bids

New Strategy Allows Businesses to “Set More Relevant Bids” The business world was thrown a potential curveball recently when Google recently revamped its AdWords bid system for DSA (dynamic search ad) categories. While the new strategy may take some getting used to, the Adwords announcement noted that it was created to meet a demand for…

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Google Adwords

What the Google Adwords Redesign Means for Advertisers

Google announced in March that it was launching a major redesign of its 15-year old Adwords functionality; the last time the tool was updated was 2008. With the growing popularity of smartphones and tablet computers, the desktop functionality just is no longer optimal anymore for advertisers who want to place content in searches, videos, shopping and mobile browsing.…

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Google SERP

First-Page Minimum Bids Rise With Google Desktop SERP Changes

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. Google recently made significant changes to move text ads from the far right side of its desktop search results to the only the top or bottom of the page.  With this change, Google reports an…

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Google Updates Search Quality Rating Guidelines

Back in November 2015, Google published a document with the full version of their quality rating guidelines. On March 28, Google updated this document, reducing the length of the document from 160 pages to 146 pages. This is the first update Google has made to the document and to their search quality ratings since the document…

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