Google States its Top 3 Ranking Signals

Getting a better search ranking is one of the things that companies have been chasing since the invention of the internet. The higher you rank, the more clicks you get and the more exposure your website gets. During the mid-2000s, the idea of search engine optimization became an entire field of expertise. Back then, search…

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How to Leverage Social Media for Local SEO

One of the things that local brands struggle with is the ability to compete with national companies for precious search engine spots. However, the good news is that local brands thrive on social media outlets. Places like Facebook, Twitter, and other sites are the easiest way to spread a brand message to the right local…

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Google AdWords Bid Update

Google AdWords Update Produces More Relevant Bids

New Strategy Allows Businesses to “Set More Relevant Bids” The business world was thrown a potential curveball recently when Google recently revamped its AdWords bid system for DSA (dynamic search ad) categories. While the new strategy may take some getting used to, the Adwords announcement noted that it was created to meet a demand for…

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Google Adwords

What the Google Adwords Redesign Means for Advertisers

Google announced in March that it was launching a major redesign of its 15-year old Adwords functionality; the last time the tool was updated was 2008. With the growing popularity of smartphones and tablet computers, the desktop functionality just is no longer optimal anymore for advertisers who want to place content in searches, videos, shopping and mobile browsing….

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Google SERP

First-Page Minimum Bids Rise With Google Desktop SERP Changes

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. Google recently made significant changes to move text ads from the far right side of its desktop search results to the only the top or bottom of the page.  With this change, Google reports an…

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Google Updates Search Quality Rating Guidelines

Back in November 2015, Google published a document with the full version of their quality rating guidelines. On March 28, Google updated this document, reducing the length of the document from 160 pages to 146 pages. This is the first update Google has made to the document and to their search quality ratings since the document…

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The 4 C’s of Building a Remarketing Campaign

A successful remarketing campaign integrates these concepts: context, cookie duration, creative and content, in a way that encourages previous visitors to come back and add value to your business. Whether they end up making a purchase or turning into a lead, the less more efficient you are with your budget, the more valuable each returning…

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Search Marketing Generates 10x Traffic for Shopping Sites

Whether your website is old or new, chances are your primary goal is to boost traffic. While search marketing is certainly a tried and true method for traffic generation, many people have resorted to alternate methods to drive traffic to their website. Some examples of these alternatives include social media websites and guest blogging. However, despite…

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google my business local-ranking-factors

Google My Business Local Ranking Factors

Having a good local ranking on Google can be the difference between your business surviving or failing in this digital day and age. People looking for the services a business provides—be retail shopping, dining at a restaurant or hiring someone for a particular job—by in large use a Google search engine.  To facilitate this, Google…

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LinkedIn Introduces Account Targeting

On March 1, 2016, LinkedIn announced the launch of account targeting, a new way to run successful account-based marketing campaigns on LinkedIn itself. Account-based marketing has become very important in the B2B marketing world, as it seeks to align program dollars and resources against priority accounts. This new account targeting feature gives marketers the flexibility…

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