Facebook adds data helping brands see offline sales

If you haven’t heard of Facebook Atlas, you will likely hear plenty about it in the near future. Facebook Atlas is the popular social media platform’s ad server that reaches outside the boundaries of Facebook’s website and apps. Facebook Atlas recently received a couple important updates that we delve into below. Facebook’s Offline Actions Facebook…

Read More...
uide to Multi-Touch Attribution

Guide to Multi-Touch Attribution

Attribution is a marketing term that refers to the process of establishing a set of touchpoints or user actions that help to promote the core objectives of the marketing campaign. By identifying the core aspects of a campaign that contribute to lead generation, marketers can design a smarter and more efficient campaign that fuels lead…

Read More...

Content mapping for search engine optimization

Every business should optimize its online content to properly match up to each stage of the buyer’s journey. Merely generating high-quality content and rolling it out as it is created will not suffice. The most successful businesses generate the right type of content at the appropriate times to maximize conversions. The Importance of Content Mapping…

Read More...

Facebook Launches Video Storytelling

Facebook recently announced that its active advertisers have eclipsed the three million mark. It took the uber-popular social media giant merely six months to add half a million more advertisers to make the leap from two and a half million to three million. According to Facebook founder and Chief Executive Officer, Mark Zuckerberg, there are…

Read More...

Colling Media Ranked #1 for Best Advertising Agency

Colling Media Ranked #1 Advertising Agency in Arizona For 30 years, AZ Big Media has been bringing readers the state’s most compelling business and lifestyle news. Most notably is their Ranking Arizona publication which attempts to categorize and rank business’s in a myriad of categories. Colling Media has been bestowed with two awards from AZ…

Read More...

Search Engine Marketing and TV Work Hand-in-Hand

The goal of a well-rounded marketing program is to reach as many consumers as possible using a variety of different marketing methods.  In today’s digitally-focused world, many companies have taken television advertising completely off of the table, thinking it “old school” or ineffective.  This could be a mistake as TV ads have been shown to…

Read More...
Local SEO

Local SEO – 3 Tips for Ranking Higher

Due to the advent and popularity of the Internet, practically every business would benefit from having a website or blog of some sort. In fact, for the vast majority of businesses, it is necessary to have an online presence in order to keep up with the local competition. Unfortunately, in some cases, it may not…

Read More...

Google Takes Action on 65% of Manual Spam Reports

Google recently announced at the SMX trade show, which is one of the biggest expos in the SEO and SEM business, that out of the 35,000 manual reports it receives monthly, it takes action on 65% of them. Google’s Juan Felipe Rincon, who is the Webmaster Outreach Manager for Google, talked about the program during his keynote….

Read More...
Mobile Phone

6 Simple Strategies for Driving Mobile Calls

Driving mobile calls can be difficult, but there are a few different tricks a business can apply for boosting sales and building professional growth. With this being said, we’re going to cover a few strategies that make business boost mobile calls and conversions. Here’s a look at six strategies to help drive mobile calls. Utilize Mobile Extensions – Whenever…

Read More...

Internet Giant Yahoo Launches Programmatic Native Ads

In the Internet marketing world, a central goal is to reach the largest potential customer base. Well perhaps that is a key to all successful advertising campaigns. Anyway, times have changed. Consumers are much savvier than in the past. A company cannot just claim to be the best. Nobody would listen. Instead, the top marketers…

Read More...