Retailer Receives 2,100% ROI with Connecting Online Ad Channels to Foot Traffic
A fully realized solution to attribute online marketing spend to in-store purchases
Discount Tire, based in Scottsdale, Ariz., is the world's largest tire and wheel retailer. Founded in 1960, the company does business under the trade name Discount Tire in most of the U.S., America's Tire in parts of California, and as Discount Tire Direct in markets outside the reach of our retail stores. The company currently serves customers as their trusted neighborhood tire retailer at more than 925 stores in 31 states across the country.
Discount Tire wanted a way to connect and track online ad channels to in-store foot traffic down to the revenue level. The challenge was to fully realize a solution attributing online marketing spend to in-store purchases from programmatic video and display advertising. Discount Tire was expecting at least 5x return on spend (ROS).
Discount Tire chose Colling Media’s data analytics system and digital advertising services to solve their problem. We help businesses track hundreds of marketing data points, connect online and offline sources, report out results, and make recommendations for campaign improvements.
Discount Tire received 13.5x return on ROS or 2,100% ROI and can now track online ad channels to in-store foot traffic down to the revenue level.
Colling Media successfully connected Discount Tire online ad channels to foot traffic and tracked them down to the revenue level, analyzed online revenue and in-store revenue from ad channels, and fully attributed ad impression to in-store foot traffic.