Knight Transportation - Colling Media

Trucking company sees truck driver conversions jump with email marketing.

Knight-Swift Transportation Holdings Inc. is a publicly traded, American, truckload motor shipping carrier based in Phoenix, Arizona.

Challenge

● Assisting recruiters unable to follow up with driver associate overwhelming lead volume.

Goals

● Increase driver associate applications to hires

● Connect recruiters with seasoned leads yet to contacted.

Strategy

● To re-engage unconverted leads using
email marketing campaign.

●  Paid social media campaigns utilizing custom audiences

Tactic

● Allow leads to self-identify into three
recruiter follow up categories: Now, Later
or Never.

Campaign Media Example

Knight Transportation - 1 Colling Media

Outcome for Knight Transpotation

Other Key Results

● 750 calls scheduled with recruiters

● 279 applications completed

● 270 calls to recruiters

● 347 website visits

● The email campaign launched and
recruiters felt the impact immediately.

● Response rates with custom messaging
on social media also reported a 50%
reduction in cost.

● Website Visits: 2,128,575

● Appointments Scheduled: 12,701

Conclusion

We have helped our client move away from a high lead/low lead conversion model to a higher converting inbound database re-engagement model.

You deserve better advertising results too.