Trucking company sees truck driver conversions jump with email marketing.
Knight-Swift Transportation Holdings Inc. is a publicly traded, American, truckload motor shipping carrier based in Phoenix, Arizona.
● Assisting recruiters unable to follow up with driver associate overwhelming lead volume.
● Increase driver associate applications to hires
● Connect recruiters with seasoned leads yet to contacted.
● To re-engage unconverted leads using
email marketing campaign.
● Paid social media campaigns utilizing custom audiences
● Allow leads to self-identify into three
recruiter follow up categories: Now, Later
Campaign Media Example
Outcome for Knight Transpotation
Other Key Results
● 750 calls scheduled with recruiters
● 279 applications completed
● 270 calls to recruiters
● 347 website visits
● The email campaign launched and
recruiters felt the impact immediately.
● Response rates with custom messaging
on social media also reported a 50%
reduction in cost.
● Website Visits: 2,128,575
● Appointments Scheduled: 12,701
We have helped our client move away from a high lead/low lead conversion model to a higher converting inbound database re-engagement model.