Analytics

Interactive Dashboards with Data Studio & BigQuery

Analytics - Data Studio and BigQuery

The US Federal Elections Commission (FEC) has been publishing Political Campaign Finance data for years, but they haven’t made it easy to explore their data. Luckily, Google Data Studio and BigQuery are making it easier than ever to explore large datasets like the ones published by the FEC. In this article, you will learn how to use Google’s latest…

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Guide to Multi-Touch Attribution

uide to Multi-Touch Attribution

Attribution is a marketing term that refers to the process of establishing a set of touchpoints or user actions that help to promote the core objectives of the marketing campaign. By identifying the core aspects of a campaign that contribute to lead generation, marketers can design a smarter and more efficient campaign that fuels lead…

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Advanced Google Analytics Segments Part 1

If you want to know how your website is being used and the traffic you are attracting, Google Analytics is a free service that is easy to both learn and use.  Google Analytics uses a tracking code on each of your websites pages to collect information about a user’s activity once they get to your…

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Boost Leads & Conversion Rates with Call Tracking & Monitoring

Successful marketing campaigns are challenging to perfect, particularly given the rigorous competition most companies face when promoting their brand. In order for your marketing campaign to be effective, you need to utilize the most cutting edge promotional tactics that will launch your company into the limelight and significantly enhance your leads and conversion rates. Call…

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The Ins and Outs of Google Tag Manager

Google Tag Manager

Google Tag Manager gives webmasters an easy and flexible method of managing tags — those tiny bits of code that let the marketing experts determine the habits and actions of visitors. Introduced by the search engine giant in 2005, it’s become an invaluable tool that small businesses can use to solidify their digital marketing efforts.…

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