Conversion Optimization

National Survey Reveals Dramatic Shift from Cable to Streaming Services

– Brian Colling, CEO, and Fred Petrovsky, CMO In its ongoing effort to monitor changing consumer media consumption behavior, the Colling Media market research team has conducted a national Summer 2019 Snapshot Study. The study focuses on cable/satellite TV attrition, video adoption, attitudes toward advertising interruption, and Disney’s new video-on-demand offerings. Here are key findings…

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10 Tools For Understanding Website Engagement

10 Tools For Understanding Website Engagement

Every business needs to understand its customer. In today’s day and age, we have the ability to monitor, analyze and optimize our customer’s engagement in a way never before possible. Monitoring our customer engagement on your website can have valuable insights into your business and if harnessed can lead to increased sales and a better…

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