Annual event returns to 50,000+ attendees.
Four Peaks Oktoberfest in Tempe Town Lake is one of Tempe's signature annual events.
● Re-establish event attendance to 2015 numbers.
● Increase attendance from 28,000 to 50,000+.
● Combine digital and traditional media channels to increase event awareness.
● Paid Search, Paid Social, Google Display, Youtube, E-Blasts, Public Relations, Radio, Out-of-Home
Outcome for Four Peaks Oktoberfest
Other Key Results
● YoY attendance increased by 80%
● Over 742,000 social impressions
● Over 38,000 take action through paid social postings
● Appeared in approximately 3 million display and paid Google Searches
● Over 1,468,000 Google display and
● Conversion Rate of 60%
● Over 48,000 impressions on email campaign with a 10% open rate
Using a combination of traditional and digital media, we were able to create awareness across many different
audiences leading to desired increase in event attendance.