Four Peaks-Okotoberfest-Colling Media

Annual event returns to 50,000+ attendees.

 Four Peaks Oktoberfest in Tempe Town Lake is one of Tempe's signature annual events.

Challenge

● Re-establish event attendance to 2015 numbers.

Goal

● Increase attendance from 28,000 to 50,000+.

Strategy

● Combine digital and traditional media channels to increase event awareness.

Tactics

● Paid Search, Paid Social, Google Display, Youtube, E-Blasts, Public Relations, Radio, Out-of-Home

Campaign Media Examples

Outcome for Four Peaks Oktoberfest

Other Key Results

● YoY attendance increased by 80%

● Over 742,000 social impressions

● Over 38,000 take action through paid social postings

● Appeared in approximately 3 million display and paid Google Searches

● Over 1,468,000 Google display and
Youtube impressions

● Conversion Rate of 60%

● Over 48,000 impressions on email campaign with a 10% open rate

Conclusion

Using a combination of traditional and digital media, we were able to create awareness across many different
audiences leading to desired increase in event attendance.

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