International Cruise & Excursions, Inc. (ICE)

Travel and leisure-based loyalty brand sees monthly membership spike

A fully realized solution to increasing Veteran rewards program by 140%.

Company Overview

International Cruise & Excursions, Inc. (ICE) is an international leisure travel and lifestyle benefits organization with a global network of premier corporate, leisure and affinity-based alliance partners.


ICE wanted to find a way to increase monthly rewards program memberships from U.S. Veterans from 5,000 to 10,000.


ICE chose Colling Media’s Pay Per Click (PPC) and Paid Social Media advertising services to solve their problem. We help businesses with PPC and paid social media strategies, campaign execution, data tracking, reporting, and optimization recommendations to hit expected results.


Colling Media's Digital Advertising Team executed paid search remarketing campaigns for those searching for vacations and used Facebook audience targeting to drive traffic to ICE reward program membership pages. Drop-down questions on lead ads used to improve lead quality. Full tracking of all ad channels in analytics with Google Data Studio.


ICE received a three month average Veteran reward program membership increase of 140%.

Facebook ROI


Display Ad ROI


Paid Search Conversion



Colling Media over delivered ICE Veteran monthly reward program memberships, beating even ICE's expectations.

You deserve better advertising results too.