LPGA Founders Cup logo

Annual Tournament increases pre-event ticket sales by 30% and attendance by 20%.

The LPGA Founders Cup honors the 13 original Founders of the LPGA and helps grow the USGA Girls Golf Program.

Challenge

To build awareness of the event, increase pre-sales for tickets, drive web traffic, increase social media engagement and increase attendance year-over-year (YoY).

Goals

● Build awareness of the event

● Increase pre-sales for tickets

● Increase YoY attendance/drive foot traffic

● Increase social media engagement

Strategy

Execute display and video ads across all devices targeting in-market audience segments.

Campaign Media Examples

LPGA Founders Cup - Colling Media
LPGA Founders Cup 2 - Colling Media

Tactics

A combination of Paid Search, Paid Social, Lead Ads, Public Relations, Radio, Television & Out-of-Home.

Outcome for LPGA Founder Cup

Other Key Results

● YoY attendance increased by 20%

● YoY pre-sales tickets increased by 30%

● Over 12,300 clicks to the event website

● Appeared in approximately 3 million display and paid Google Searches

● Traditional impressions totaled over 14,400,000

● 1,300,000 Facebook Impressions

● A conversion rate of 7.87%

Conclusion

Using a combination of traditional and digital media, we were able to create awareness across many different
audiences leading to desired increase in pre-sale tickets and event attendance.

You deserve better advertising results too.