Annual Tournament increases pre-event ticket sales by 30% and attendance by 20%.
The LPGA Founders Cup honors the 13 original Founders of the LPGA and helps grow the USGA Girls Golf Program.
To build awareness of the event, increase pre-sales for tickets, drive web traffic, increase social media engagement and increase attendance year-over-year (YoY).
● Build awareness of the event
● Increase pre-sales for tickets
● Increase YoY attendance/drive foot traffic
● Increase social media engagement
Execute display and video ads across all devices targeting in-market audience segments.
Campaign Media Examples
A combination of Paid Search, Paid Social, Lead Ads, Public Relations, Radio, Television & Out-of-Home.
Outcome for LPGA Founder Cup
Other Key Results
● YoY attendance increased by 20%
● YoY pre-sales tickets increased by 30%
● Over 12,300 clicks to the event website
● Appeared in approximately 3 million display and paid Google Searches
● Traditional impressions totaled over 14,400,000
● 1,300,000 Facebook Impressions
● A conversion rate of 7.87%
Using a combination of traditional and digital media, we were able to create awareness across many different
audiences leading to desired increase in pre-sale tickets and event attendance.