Don’t Cut Radio Advertising The demise of radio as a legitimate advertising channel has been exaggerated for decades. Radio remains a vital marketing tool for all advertisers who use it. The strengths of radio advertising remain the same as when the medium arrived in the 1920s. If radio did not deliver results, companies like Indeed, Progressive, ZipRecruiter, AutoZone, GEICO, McDonald’s, and The Home Depot would no longer keep it in marketing campaigns. 5 Reasons to … Continue reading Don’t Cut Radio Advertising; Drive up Paid Search Performance