Cross-Channel Marketing with Search Engine Marketing and TV The goal of a well-rounded marketing program is to reach as many consumers as possible using a variety of different marketing methods.  In today’s digitally-focused world, many companies have taken television advertising completely off of the table, thinking it “old school” or ineffective.  This could be a mistake as TV ads have been shown to have an impact on search engine marketing in a variety of scenarios. … Continue reading Search Engine Marketing and TV Work Hand-in-Hand