Connected TV Advertising Agency

Your Customers Have Moved to Streaming. Your Advertising Should Too.

More than 80 million U.S. households have cut the cord or supplemented traditional cable with streaming services. They’re watching Hulu, Peacock, Paramount+, and dozens of other platforms — and they’re doing it on connected TVs, not laptops or phones. Traditional TV advertising reaches fewer of them every year. Connected TV advertising reaches them where they actually are.

Colling Media is a connected TV advertising agency based in Phoenix, Arizona. We’ve been running CTV and OTT campaigns for brands across Arizona and the country since the format emerged as a serious advertising channel. We’re a Google Premier Partner — a designation held by fewer than 3% of agencies worldwide — and we were named the #1 advertising agency in Arizona by AZ Big Media in 2024.

Call us at (480) 788-2986 or request a free CTV audit.

What Connected TV Advertising Actually Is

Connected TV (CTV) refers to televisions that connect to the internet — smart TVs, Roku devices, Apple TV, Amazon Fire Stick, and gaming consoles. OTT (over-the-top) refers to the streaming content delivered over those devices — Hulu, Peacock, Tubi, Pluto TV, and hundreds of others.

When you run a CTV campaign, your 15- or 30-second ad appears in the middle of a streaming show on a living room television. It’s unskippable (on most platforms), it’s full-screen, and it’s delivered to a specific household based on demographic and behavioral data — not just the channel they’re watching.

This is fundamentally different from traditional TV advertising. You’re not buying a time slot on Channel 12 and hoping the right people are watching. You’re targeting specific households — by age, income, zip code, purchase behavior, or any number of other signals — and delivering your ad to their television.

Why CTV Is Particularly Effective in Arizona

Arizona has one of the highest rates of cord-cutting in the country. The Phoenix metro is a young, tech-forward market where streaming adoption outpaces the national average. If you’re running traditional TV advertising in Phoenix and not supplementing it with CTV, you’re missing a significant and growing portion of your audience.

CTV also allows for geographic precision that traditional TV can’t match. You can target households in specific zip codes, neighborhoods, or DMAs — which matters enormously for local businesses, home services companies, healthcare providers, and retailers who have a defined service area.

Our Connected TV Advertising Services

CTV/OTT Campaign Strategy: We identify the right streaming platforms, audience segments, and creative formats for your goals — whether that’s brand awareness, lead generation, or driving foot traffic.
Audience Targeting: We build CTV audiences using first-party data, third-party behavioral data, and geographic targeting to reach the households most likely to become your customers.
Creative Production Guidance: CTV ads have specific technical requirements and creative best practices that differ from traditional TV. We’ll guide your creative team or connect you with production resources.
Cross-Device Attribution: We track how CTV exposure influences behavior on other devices — website visits, search queries, and conversions — so you can measure the full impact of your CTV investment.
Programmatic CTV Buying: We buy CTV inventory programmatically, which gives us access to premium streaming inventory at competitive rates and allows for real-time optimization.

Attribution: Measuring What CTV Actually Does

The biggest objection to CTV advertising is measurement. How do you know if a TV ad actually drove a sale? This is a legitimate question, and it’s one we take seriously.

We use cross-device attribution to track the path from CTV exposure to conversion. When a household sees your CTV ad and then visits your website from their phone or laptop, we can connect those two events. We track lift in branded search queries, direct website visits, and form submissions in the days and weeks after CTV exposure.

It’s not perfect — no attribution model is — but it gives you a much clearer picture of CTV’s contribution than “we ran some TV ads and sales went up.” Our 2026 Arizona Digital Advertising Benchmark found that brands running CTV alongside search advertising see an average 19% improvement in search conversion rates — a measurable halo effect from the brand-building work CTV does.

Learn more about how Colling Media is structured for AI search and why that matters for your long-term visibility.

Frequently Asked Questions About Connected TV Advertising

How much does connected TV advertising cost?

CTV CPMs (cost per thousand impressions) typically range from $25–$50 for broad audience targeting, with premium inventory and highly targeted audiences running higher. A meaningful CTV campaign in a market like Phoenix typically requires a minimum monthly budget of $5,000–$10,000 to generate sufficient reach and frequency. We’ll help you determine the right investment level for your goals.

What’s the difference between CTV and OTT?

CTV (connected TV) refers to the device — a television connected to the internet. OTT (over-the-top) refers to the streaming content delivered over that device. In practice, the terms are often used interchangeably in the advertising industry. When we talk about CTV advertising, we mean ads delivered to streaming content on television screens.

Can I target specific geographic areas with CTV advertising?

Yes — and this is one of CTV’s biggest advantages over traditional TV. We can target households in specific zip codes, cities, DMAs, or custom geographic areas. This makes CTV particularly effective for local businesses, healthcare providers, home services companies, and retailers with defined service areas.

How do I measure the ROI of CTV advertising?

We use cross-device attribution to track how CTV exposure influences downstream behavior — website visits, branded search queries, form submissions, and purchases. We also measure lift in key metrics during and after CTV campaigns. It’s not a perfect science, but it’s significantly more measurable than traditional TV advertising.

Should I run CTV instead of or in addition to traditional TV advertising?

For most advertisers, CTV is most effective as a complement to other digital channels rather than a replacement for traditional TV. The combination of CTV’s targeting precision and traditional TV’s broad reach can be powerful. For advertisers who are not currently running traditional TV, CTV is often a more cost-effective entry point into television advertising.

Ready to Reach Cord-Cutters in Your Market?

If your customers are watching streaming TV — and they are — your advertising should be there too. We’ll help you build a CTV program that reaches the right households, delivers a compelling message, and measures real business outcomes.

Call us at (480) 788-2986 or request a free CTV audit. We’ll review your current media mix and tell you honestly whether CTV makes sense for your business right now.