Insights

YouTube Shorts dominates, Google tests new keyword experiments, and B2B buyers avoid sales reps

by Colling Media - July 08, 2025
YouTube Shorts dominates YouTube Shorts is pulling in 70 billion daily views — that’s 200 times more than TikTok’s estimated 350 million. With Shorts integrated directly into YouTube’s main platform and pushed aggressively by the algorithm, marketers should be rethinking their short-form video strategies and how platform scale drives brand exposure. Google tests new keyword experiments Google is quietly testing new ways to run broad match keyword experiments and A/B tests more effectively. This change […]
Read more
YouTube Shorts dominates, Google tests new keyword experiments, and B2B buyers avoid sales reps
Read more
61% of B2B Buyers Prefer a Rep-Free Experience—Inside the Buying Shift
Read more
Meta brings ads to WhatsApp, ChatGPT reshapes how we speak, and podcasting sees strong U.S. adoption
Read more
Podcast Advertising Strategy for 2025
Read more
Search CTR Trends, Roku and Amazon Unite, and Google Unleashes AI Mode
Read more

Get In Touch

  • This field is for validation purposes and should be left unchanged.
480.889.8944