Radio Advertising

Unique Advantages of Radio Advertising

Radio Advertising

The demise of radio has been over exaggerated for decades. Radio remains a strong and productive medium for all advertisers who use it. Here are the unique advantages of radio advertising: Reach Radio advertising is here stay because radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves. Radio…

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Guide to Radio Advertising

Radio Guide

Radio advertising offers a way to reach a mass audience unique to any other advertising. However, you have to know how to reach your target market. In order to deliver effective radio commercials, you need to understand how this promotional medium works. Important Aspects of Radio Advertising You need to have a well-produced commercial –…

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