Amazon reported a 19% year-over-year increase in ad revenue for Q3, outpacing its retail sales growth. It shows Amazon’s strength in the ad space, as brands continue to leverage its highly targeted advertising to reach intent-driven consumers. As Amazon’s ad platform grows, its effectiveness reinforces the need for marketers to look beyond traditional channels for performance-based results.

Ebiquity Study Linking Consumer Attention and Brand Profit

A new study from Ebiquity and Lumen reveals a clear link between consumer attention and brand profit. Ads that hold people’s attention longer tend to drive more sales. Focusing on attention as a performance metric allows marketing directors to make smarter decisions about where to invest, reaching more people and boosting demand. Engaging consumers isn’t just about visibility—it’s about using attention to drive profit and maximize the impact of each dollar spent.

OpenAI Releases SearchGPT

OpenAI’s new ChatGPT search feature is changing the game by enabling real-time web access, which lets users pull fresh data and trends instantly. For marketers, this opens up new opportunities for timely insights and competitive analysis, while raising questions for advertisers who rely on Google search ads. With more users turning to ChatGPT for answers, there’s potential for shifts in search traffic and ad impressions on traditional platforms.