Thanksgiving saw consumer spending hit a record $6.1 billion, an 8.8% increase from last year. Notably, online sales accounted for a significant portion, showcasing the ongoing dominance of e-commerce during major shopping events. For marketers, this underscores the importance of digital sales channels and the power of well-timed promotions to capitalize on peak consumer spending periods.

Social Media Users Migrate to Blue Sky

Creators and journalists are flocking to Bluesky, a new social media platform gaining traction. Some publishers report it’s already outperforming X (formerly Twitter) in referral traffic, providing opportunities for brands to explore emerging platforms to diversify their social strategies. Marketers should note that early adoption of new platforms like Bluesky can give an advantage in establishing brand presence and tapping into engaged fast-growing communities.

Instagram Offers Users an Algorithm Reset

Instagram now offers users the ability to reset their algorithm, enabling more tailored content recommendations, enhancing user control, and underscoring the importance of relevance and personalization in social media marketing. Marketers can leverage algorithm resets to align content strategies with user preferences better and drive higher engagement and brand loyalty.