Search CTR Trends
The average click-through rate for Google and Microsoft Ads has climbed to 6.66% across all industries over the past year, a sharp rise from just 1.35% in 2015. That growth reflects major advancements in ad relevance, targeting precision, and user behavior. For marketers, it signals a higher bar for performance and the need to continuously refine creative, keyword strategy, and audience targeting to stay competitive in a landscape where users are more willing to engage—when the message is right.
Roku and Amazon Unite
Roku and Amazon are teaming up in a landmark advertising alliance that could redefine streaming media buys. By pooling data, targeting capabilities, and inventory, the two giants are forming a formidable ad behemoth just as linear TV continues to fade. For marketers focused on OTT/CTV campaigns, this fusion signals a powerful new ecosystem with the potential for more streamlined reach and deeper audience insights.
Google Unleashes AI Mode
Google’s new AI Mode is officially rolling out to all users across the U.S., blending generative intelligence directly into the search experience. The feature changes how consumers discover content, providing rich summaries and contextual responses in real time. For paid search marketers, adapting to AI-enhanced SERPs is becoming essential to maintain visibility and drive engagement.
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