Netflix interactive ads
Netflix has announced plans to double its ad revenue and launch interactive ads by the end 2025, signaling a big shift in how viewers will engage with streaming content. These new ad formats could let users choose their own paths or offers while watching, blending entertainment with engagement. For marketers, this evolution points to a future where streaming becomes a more dynamic, shoppable experience—not just a branding channel.
Meta vs Unoriginal Content
Meta is joining YouTube in cracking down on unoriginal content, tightening monetization policies and algorithm priorities. Creators and advertisers relying on repurposed or recycled material may find themselves deprioritized in feeds. Marketers tapping into influencer partnerships or UGC need to ensure authenticity and originality are at the core of their strategies to maintain reach and engagement.
OpenAI’s new ChatGPT Agent
OpenAI’s new ChatGPT Agent is making headlines for its ability to autonomously complete complex tasks like booking trips or shopping online—though some early tests show it’s still finding its footing. As agentic AI models improve, they could fundamentally reshape customer journeys, replacing search and scroll with “just do it” automation. Marketers may soon be optimizing not just for keywords, but for AI agents acting on behalf of users.
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