Apple teases Maps ads
Apple’s move toward Maps ads signals a shift in how intent and location intersect. Marketers are watching closely as Apple positions navigation as a new high-intent environment, backed by consumer comfort with location data and a massive CarPlay footprint. Marketers should expect search budgets to fragment further as mobility-based discovery gains traction.
Meta spotlights the power of Reels
Meta’s new research on Reels lays out clear creative rules for outperforming on one of the most valuable placements in social. Early brand cues, dynamic branding, speech plus music, and native-feeling hooks consistently lift purchase intent across both brand and DR campaigns. Marketers who design specifically for 9:16 storytelling rather than repurposing assets will see stronger efficiency and better engagement outcomes.
YouTube rolls out title A/B testing
YouTube’s global launch of title A/B testing gives creators and advertisers more control over one of the highest-leverage drivers of watch time. Being able to test up to three titles, thumbnails, or combinations, with watch time as the deciding metric, reshapes how teams optimize organic and paid content on the platform. Marketers gain a structured way to validate messaging and improve video performance without guesswork.
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