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Posts by Colling Media

What You Need to Know About Facebook Ad Manager’s 2020 Changes

Facebook Ad Manager: What's Coming In 2020

Properly utilizing the Facebook platform is wise for every business. After all, there are an estimated 1.59 billion daily users, which represents a vast amount of potential customers. One of the best ways to accomplish this is through Facebook Ads Manager, one of the most effective pay-per-click (PPC) tools available. The ad system, in general,…

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What is GDPR and What Does It Mean to Your Business?

What is GDPR and What Does It Mean to Your Business?

We’ve discovered there is a lot of confusion around the soon-to-be-implemented GDPR rules. So, to help you become more familiar with how you can protect your business from getting blindsided by a letter from the European Union explaining why you may owe it a large sum of money, we’ve put together this FAQ. Legally, we…

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Interactive Dashboards with Data Studio & BigQuery

Interactive Dashboards with Data Studio & BigQuery

The US Federal Elections Commission (FEC) has been publishing Political Campaign Finance data for years, but they haven’t made it easy to explore their data. Luckily, Google Data Studio and BigQuery are making it easier than ever to explore large datasets like the ones published by the FEC. In this article, you will learn how to use Google’s latest…

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Programmatic TV Advertising Opportunities Are Here

Programmatic TV Advertising

Digital programmatic advertising is now a full two-thirds of all digital transactions. Now that programmatic has expanded into the traditional advertising space, i.e. TV, savvy companies are looking for ways to automate their ad buying while more precise targeting and analyzing the results those ads bring. TV has yet to feel the full effect of programmatic…

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Google States its Top 3 Ranking Signals

Getting a better search ranking is one of the things that companies have been chasing since the invention of the internet. The higher you rank, the more clicks you get and the more exposure your website gets. During the mid-2000s, the idea of search engine optimization became an entire field of expertise. Back then, search…

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How to Leverage Social Media for Local SEO

One of the things that local brands struggle with is the ability to compete with national companies for precious search engine spots. However, the good news is that local brands thrive on social media outlets. Places like Facebook, Twitter, and other sites are the easiest way to spread a brand message to the right local…

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Google AdWords Update Produces More Relevant Bids

Google AdWords Update Produces More Relevant Bids

New Strategy Allows Businesses to “Set More Relevant Bids” The business world was thrown a potential curveball recently when Google recently revamped its AdWords bid system for DSA (dynamic search ad) categories. While the new strategy may take some getting used to, the Adwords announcement noted that it was created to meet a demand for…

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Google Updates Search Quality Rating Guidelines

Back in November 2015, Google published a document with the full version of their quality rating guidelines. On March 28, Google updated this document, reducing the length of the document from 160 pages to 146 pages. This is the first update Google has made to the document and to their search quality ratings since the document…

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The 4 C’s of Building a Remarketing Campaign

A successful remarketing campaign integrates these concepts: context, cookie duration, creative and content, in a way that encourages previous visitors to come back and add value to your business. Whether they end up making a purchase or turning into a lead, the less more efficient you are with your budget, the more valuable each returning…

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