Roku’s video ad growth
Roku’s platform revenue, which includes advertising, rose 18% year over year to $1.22 billion in Q4, with leadership saying its video ad growth is outpacing the broader OTT market. AI-powered tools inside Roku Ads Manager are opening CTV to small and mid-sized businesses, while its Amazon Ads partnership aims to expand authenticated reach at scale. For marketers, connected TV is becoming more measurable, more accessible, and more performance-driven, making now the time to reassess how streaming fits into your media mix.
Reddit and AI search are reshaping discovery
Reddit and AI-driven search are changing how brands get found, as community threads increasingly rank in Google and get cited inside AI-generated answers. Agencies are now being recognized for Reddit-native campaigns and AI-SEO strategies designed to influence how tools like ChatGPT and Gemini surface recommendations. For marketers, visibility is shifting from blue links to trusted conversations and AI citations, requiring a tighter integration between content, community, and search strategy.
TikTok’s new Local Feed
TikTok is rolling out its Local Feed in the U.S., adding a dedicated tab that highlights nearby creators, businesses, events, and restaurants. Content is prioritized by location, topic, and recency, giving local brands a stronger organic discovery surface inside the app. For marketers in retail, home services, recruiting, and higher education, localized content on TikTok can now play a bigger role alongside paid social and paid search efforts.
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