Snap’s Ad Business Regains Momentum
Snap beat second-quarter expectations with revenue up 19% to $1.6 billion, while its CEO pointed to improving momentum with large North American advertisers and stronger international growth. For marketers, better ad products backed by more AI and machine learning investment could make Snapchat worth another look, especially as competition for paid social budgets intensifies.
Reddit Puts AI to Work on Moderation
Reddit is rolling out Rules Hub, an AI-powered moderation system that uses large language models to interpret community rules with more nuance than traditional keyword-based tools. For marketers, stronger moderation could help Reddit create more predictable brand environments while preserving the community-driven conversations that make the platform valuable, so keep an eye on how the rollout affects brand safety and engagement.
Pinterest Hits Record User Growth
Pinterest delivered 18% revenue growth and reached a record 640 million monthly active users, while emphasizing AI-driven personalization and ad performance. For marketers, growing audiences combined with stronger AI-powered discovery could make Pinterest increasingly compelling for reaching consumers with high purchase intent, particularly across retail and e-commerce.
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