Meta’s new conversational ad targeting Meta announced it will begin using AI chat interactions as a new signal for ad targeting in December 2025. Conversations users have with Meta’s AI assistant will soon influence both content and advertising, introducing a new layer of intent-based targeting. For marketers, it’s a chance to craft conversational creative that feels natural and relevant for more personalized engagement. Smarter creative rotation frameworks Marketers are starting to build frameworks that show […]
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