1.5 Seconds is Enough for Brand Memory A new study unveiled research proving that just 1.5 seconds of active attention can build brand memory and drive outcomes, as long as brand assets are distinctive and integrated effectively. The report warns that brands could waste up to 66% of every $1 spent when branding is weak. For marketers juggling budgets and attention spans, this redefines what ad performance really looks like in scroll-heavy environments. Google’s Pinterest […]
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