Insights

Instagram’s new Map feature, AI traffic surging 527%, and Reddit’s 5x growth

by Colling Media - August 20, 2025
Instagram’s new Map feature Instagram quietly rolled out a live location-sharing feature called Instagram Map, letting users broadcast their whereabouts in real time to friends or even all mutual followers. Adoption has been slow, with confusion over privacy and pushback from users who don’t see Instagram as the right place for such intimate sharing. For marketers, the long-term play is clear: location-sharing fuels hyper-local targeting and ad opportunities. AI traffic surging 527% AI-driven discovery is […]
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