Insights

Threads courting podcasters, OpenAI circling Pinterest, and new data showing SMS driving real revenue

by Colling Media - January 06, 2026
Threads courting podcasters Threads moving toward podcasters signals Meta’s broader push to own conversation, community, and creator loyalty beyond static feeds. Audio and video creators bring habitual audiences and high time spent, which makes the platform more attractive to advertisers looking for engagement over impressions. For marketers, podcast adjacency inside social platforms tightens the loop between content, community, and performance media. OpenAI circling Pinterest Rumors of OpenAI acquiring Pinterest highlight how valuable intent-rich discovery platforms […]
Read more
Print Media Is Back, Rebranding Can Backfire, and Q-Commerce Platforms Rocketing Ad Spend Ahead of Festive Seasons
Read more
Instagram’s new Map feature, AI traffic surging 527%, and Reddit’s 5x growth
Read more
LinkedIn tops B2B influence rankings, Google defends AI in Search, and Meta improves e-commerce efficiency
Read more
How to Optimize Content for AI Search
Read more
Meta’s Predictive Audiences expands, Amazon brings first-party data to CTV, and TikTok search ads gain traction
Read more

Get In Touch

480.889.8944