DM expectations rising A new survey from Emplifi reveals that 32% of consumers expect a direct message response from brands within one hour—and nearly half will walk away after just two poor experiences. Social media is no longer just a branding tool; it’s a frontline customer service channel. For marketers, that means speed and tone in DMs aren’t nice-to-haves—they’re retention levers. Gen Z’s Tumblr revival Gen Z is gravitating toward Tumblr, a platform previously left […]
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