Insights

Google Delays the Death of Cookies

by Colling Media - May 02, 2024
This week, Google announced a delay in phasing out third-party cookies. While this buys us more time to prepare, the cookieless future is inevitable. Marketers should prioritize exploring cookieless targeting solutions now to ensure a smooth transition  when the time comes. Meta’s AI is Causing Issues for Advertisers Meta’s Advantage Plus AI tool is causing […]
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Shop Talk: Mastering Offline Conversion Tracking
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Google Updates Location Asset Guidelines
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TikTok has New Measurement Options, X Loses Advertisers & Clicks Impact Google Rankings
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