YouTube’s Push into Interactive TV Experiences YouTube is doubling down on interactive video for connected TVs, introducing features like live chat, gifting, and second-screen experiences to boost engagement on the biggest screen. With TV driving a growing share of watch time, the platform is working to close the interaction gap with mobile. Greater interactivity on CTV opens new doors for advertisers, so marketers should start preparing creative that invites participation. HubSpot and TikTok Integration HubSpot […]
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