Entertainment drives brand growth Brands that focus on entertainment are outpacing their more traditional peers. A new study shows 96% of the world’s top 30 most entertaining brands saw revenue growth last year. Audiences are rewarding brands that deliver joy, surprise, and story—not just features and benefits. For marketers, the takeaway is clear: creativity isn’t just a bonus, it’s a growth strategy. YouTube dominates CTV Meanwhile, YouTube continues to dominate the connected TV space, capturing […]
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