Meta Introduces Engage-Through Attribution for Social Ads Meta is changing how advertisers measure performance by introducing a new metric called engage-through attribution. Actions like likes, shares, comments, saves, and bookmarks will now be grouped into a dedicated engagement category, while click-through attribution will focus strictly on direct link clicks. For marketers investing in paid social, clearer visibility into engagement-driven influence could reshape how social performance and upper-funnel impact get reported. YouTube Expands 30-Second Unskippable Ads […]
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