Google Brings Marketing Mix Modeling to the Masses, Snapchat Launches Creator Subscriptions, and Amazon and OpenAI Discuss Custom AI Models for Shopping Read more
Roku’s video ad growth, Reddit and AI search reshaping discovery, and TikTok’s new Local Feed Read more
Amazon’s ad revenue surges past $21 billion in Q4, ad-supported television now accounts for 74.2% of all TV viewing, and Alphabet crosses $400 billion in annual revenue Read more
TikTok is seeing a spike in app deletions, Paramount+ is moving into short-form feeds, and Google desktop searches per user are dropping Read more
Meta is rolling out ads on Threads, TikTok is collecting more precise location data in the U.S., and Google says ads are not coming to Gemini, on this week’s Marketing Minute. Read more
