Where Gen Z is Pressing Play
Gen Z continues to blur the line between video and audio, with E-MARKETER reporting that 63% of digital audio listeners in Gen Z use YouTube or YouTube Music. Spotify still leads in time spent, but YouTube delivers unmatched reach among younger audiences. For marketers, audio strategies targeting Gen Z should include YouTube alongside streaming platforms to maximize reach and engagement.
Google Rolls Out Top Stories in AI Overviews
Google has officially rolled out Top Stories inside AI Overviews for eligible mobile searches in the U.S., giving timely news content greater visibility. The update is designed to surface fresh perspectives and authoritative reporting directly within AI-powered search results. For marketers, creating relevant, high-quality content is becoming even more important as AI search continues to shape discovery.
TikTok Helps People Spot AI-Generated Content
TikTok is expanding its AI transparency efforts with new educational resources, stronger spam detection, and broader adoption of content labeling technology. The platform has already labeled more than 3 billion AI-generated videos and is joining the C2PA Steering Committee to advance industry standards. For marketers, transparent AI practices and authentic creative will play an increasingly important role in building consumer trust.
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