1.5 Seconds is Enough for Brand Memory
A new study unveiled research proving that just 1.5 seconds of active attention can build brand memory and drive outcomes, as long as brand assets are distinctive and integrated effectively. The report warns that brands could waste up to 66% of every $1 spent when branding is weak. For marketers juggling budgets and attention spans, this redefines what ad performance really looks like in scroll-heavy environments.
Google’s Pinterest Competitor
Google is rumored to be creating a visual search feature inspired by Pinterest, offering users the ability to save and organize images around themes like fashion and interior design. Unlike traditional search, this format keeps users engaged visually, offering new terrain for high-intent commercial discovery. With the growing pressure from AI-driven search like ChatGPT, Google appears to be doubling down on ad-friendly formats designed to capture intent before AI can answer it away.
Amazon Gets Even Smarter
Amazon’s second Prime Video upfront delivered a bold evolution in connected TV advertising. With a new lineup of AI-powered ad formats, including pause-screen ads that tailor messaging to on-screen content, Amazon is creating campaigns that feel less like ads and more like scene extensions. Combining contextual relevance with real-time commerce data, Amazon’s approach is blurring the line between entertainment and shoppable moments, especially for brands seeking performance without a storefront on Amazon.
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