Amazon Ads joins forces with Netflix
Netflix’s new partnership with Amazon Ads lets marketers buy Netflix inventory programmatically through Amazon’s DSP. That means premium streaming audiences are now more accessible, measurable, and targetable inside cross-channel campaigns. Marketers should view this as a chance to integrate Netflix into brand-building and awareness strategies while comparing its performance against other CTV platforms.
Adobe unveils AI agents
Adobe has rolled out AI-powered agents inside Adobe Experience Platform, designed to automate heavy-lift tasks like journey mapping, personalization, testing, and forecasting. The promise is faster, smarter, and more tailored campaigns without adding headcount. Marketers who embrace these tools can sharpen customer experiences and free teams to focus on creative and strategic initiatives.
Roku brings AI-powered streaming ads to SMBs
Roku is expanding its self-service AI ad tools, giving more than 100,000 small and mid-sized businesses the ability to create and run streaming ads without prohibitive production costs. Streaming is no longer reserved for big-budget brands. Marketers should expect more competition for attention but also seize this as an entry point to bring local or niche messages onto high-engagement CTV inventory.
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