Amazon and LinkedIn Team Up on CTV Targeting
Amazon Ads and LinkedIn just launched a partnership that brings LinkedIn audience targeting into Amazon DSP for connected TV campaigns. Advertisers can now target viewers based on job title, industry, and seniority while running streaming TV ads. B2B marketers finally have a stronger way to connect account-based targeting with premium video inventory.
YouTube Tests AI-Generated Royalty-Free Music
YouTube is testing a new AI-powered tool that lets creators generate royalty-free music directly inside YouTube Studio to replace copyrighted tracks. The feature could remove a major pain point for creators dealing with Content ID claims and speed up video production workflows. Brands investing in creators should expect AI-assisted content tools to become a much bigger part of the production process.
Digital Video Ad Spend Set to Top $80B in 2026
IAB projects U.S. digital video ad spend will surpass $80 billion in 2026, growing 11% year over year and outpacing the broader ad market. Social video is expected to grow faster than CTV for the first time, fueled by AI-powered personalization and creator-driven content. Marketers who combine audience targeting with scalable video creative will have a major advantage as streaming competition intensifies.
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