Super Bowl advertisers are poised for success, with Fox’s ad sales chief revealing how brands are leveraging massive viewership, high-impact creative, and strategic placements to maximize engagement. This year, major players like Budweiser, Apple, Doritos, and Nike are set to make a splash with star-studded campaigns and innovative storytelling. The game remains one of the last true mass-reach events, making it a prime opportunity for marketers (with the budget 😉) looking to boost brand awareness and drive consumer action.

AI Copyright Ruling

A new legal decision clarifies that copyright law does not extend to AI-generated art made without human involvement. The ruling reinforces the idea that copyright protection is tied to human creativity, leaving AI-generated content in a legal gray area. As AI tools continue to reshape content creation, brands and creators need to rethink how they protect intellectual property while balancing innovation with legal safeguards.

Google to Expand Meridian Marketing Mix Model

Google is expanding its Meridian Marketing Mix Model, offering marketers a more advanced way to measure cross-channel performance. With AI-driven insights, the tool helps brands optimize budget allocation across digital and traditional channels. Smarter attribution models mean better decision-making for performance marketers looking to maximize ROI across multiple platforms.