Spotify introduces direct messages
Spotify has rolled out direct messages, giving users the ability to share audio content and chat within the app. Beyond consumer engagement, it signals another way for Spotify to own more of the conversation layer, which could unlock new inventory for marketers as audio and social continue to converge. Marketers should watch how this expands shareability and sponsored integrations.
LinkedIn doubles down on video ads
LinkedIn is leaning harder into video ads, bringing more publishers and creators into the fold to accelerate growth. As video consumption climbs across platforms, LinkedIn’s pivot reflects the professional network’s push to compete for brand dollars in the attention economy. Marketers now have a fresh opportunity to combine targeting precision with video storytelling.
YouTube Bets on Longer Unskippable Ads
YouTube is also pushing the boundaries of ad tolerance by testing longer, 60-second unskippable ads on CTV. The goal is to deliver stronger brand impact and maximize time spent in high-attention environments. As platforms evolve their ad models, marketers are being encouraged to think beyond impressions and consider creative length, storytelling structure, and viewer tolerance when planning for CTV.
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