The FTC has rolled out its new ‘Click-to-Cancel’ rule, aimed at making it easier for customers to cancel subscriptions. The change could reshape the subscription economy, pushing brands to refine retention strategies and offer more value to keep subscribers engaged. Businesses that rely on recurring revenue models will need to focus on creating frictionless customer experiences to reduce churn.

Netflix Added 5 Million Users in Q3

Netflix added 5 million new subscribers in Q3 of 2024, highlighting the platform’s growing engagement. This boost reflects the company’s ongoing investment in content and could signal a strong shift in the streaming wars as others battle for attention. With increased competition, Netflix’s ability to retain and grow its audience will likely set the pace for other streaming giants.

Latest Google AI Shopping Feature

Google has introduced AI-powered tools to the shopping experience, just in time for the holiday season. These updates will likely enhance the personalized shopping journey, offering consumers tailored recommendations and smoother purchasing experiences. Retailers will need to adapt quickly to leverage these features, creating more efficient and engaging online shopping platforms.