Google Adds Branded Searches as a Metric
Google Ads just introduced “Branded Searches” as a new conversion metric. Now advertisers can measure the impact of upper-funnel efforts by tracking when users later search for their brand name. This gives more visibility into how non-click interactions drive branded intent. For marketers running awareness or video campaigns, it’s an added layer of insight that links top-of-funnel efforts to measurable demand signals.
Meta Expands Advantage+ Features
Meta is expanding its Advantage+ automation suite, bringing more AI-powered tools to campaign setup and creative optimization. Updates include expanded audience targeting and better integration with dynamic creative elements. For performance marketers, especially in retail and lead generation, this shift toward automation highlights the value of testing frameworks and feeding the algorithm high-quality inputs to get better returns.
Gwyneth Paltrow in PR Recovery
Gwyneth Paltrow is making headlines again—not for wellness, but for helping manage someone else’s PR disaster. A recent controversy was quickly overshadowed by a surprising partnership that leveraged her celebrity presence to shift the narrative. The lesson for today’s marketers is having a clear crisis response plan and the right spokespeople on standby can shape public perception fast.
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