Instagram Plus Subscription Testing
Meta is testing Instagram Plus, a subscription that unlocks advanced Story features like extended visibility, rewatch analytics, and audience segmentation. Early pricing signals a broader push toward recurring revenue and feature-gated experiences similar to Snapchat+. For marketers, deeper engagement insights and longer Story lifecycles could shift how you measure performance and segment audiences, making it critical to plan for a more fragmented data landscape.
Spotify’s New Ad Formats
Spotify is rolling out Sponsored Playlists, Carousel Ads, and new optimization tools that bring more interactivity into the listening experience. Sponsored Playlists now offer full share of voice on major playlists, while Carousel Ads introduce swipeable storytelling in the Now Playing view. For marketers, Spotify is evolving into a high-impact, full-funnel channel where creative execution and media strategy must align to capture attention and drive action.
Reddit Post View Growth
Reddit reports a 46% increase in publisher post views following the expansion of its Pro Tools. Features like automated posting, subreddit recommendations, and community insights are helping brands align content with active conversations. For marketers, Reddit continues to reward relevance and authenticity, making it a strong channel for those willing to engage natively rather than repurpose content.
FOLLOW COLLING MEDIA