Instagram’s new Map feature
Instagram quietly rolled out a live location-sharing feature called Instagram Map, letting users broadcast their whereabouts in real time to friends or even all mutual followers. Adoption has been slow, with confusion over privacy and pushback from users who don’t see Instagram as the right place for such intimate sharing. For marketers, the long-term play is clear: location-sharing fuels hyper-local targeting and ad opportunities.
AI traffic surging 527%
AI-driven discovery is rewriting SEO. A new report shows traffic from platforms like ChatGPT, Perplexity, and Copilot jumped 527% in just five months, with industries like Legal, Finance, and Health leading the surge. Content that is structured, scannable, and authoritative is surfacing directly in AI responses, bypassing Google’s crawl-and-rank cycle. Marketers who adapt now will secure visibility in a channel that is already reshaping acquisition.
Reddit’s 5x growth
Reddit is also positioning itself as a search destination, with 70 million weekly searches and Reddit Answers reaching six million weekly users, up five times in one quarter. Forty percent of Reddit posts already show purchase intent, giving brands a chance to capture demand inside conversations where people are actively researching. The opportunity lies in learning how to engage authentically while optimizing content for discovery on-platform.
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