Instagram has introduced Trial Reels, a feature allowing creators to test their content with non-followers. Trial Reels could help marketers gauge broader audience appeal without affecting their core follower base. By leveraging the new feature, brands can experiment with new messaging styles to see what resonates most effectively in a low-risk environment.

Insights into Snapchat Engagement Rates

Snapchat’s ‘2024 in a Snap’ report reveals that 93% of U.S. Snapchat users feel a deeper connection to their favorite teams and athletes because of social media. This statistic underscores the potential for sports and entertainment marketers to capitalize on this emotional engagement with tailored campaigns. For marketers, the data highlights Snapchat as a valuable platform for fostering authentic community interactions.

Overview of YouTube’s CTV Trends

YouTube’s CTV Overview Report for 2024 highlights how connected TV is shaping up as a powerhouse for advertisers. The report outlines new features and trends, signaling a continued shift of ad budgets toward CTV platforms as traditional TV viewership declines. Marketers should keep an eye on emerging opportunities for targeting younger, cord-cutting audiences.