A recent report from the UK’s Department for Culture, Media & Sport (DCMS) forecasts a dramatic decline in linear TV viewing, expected to drop from the majority of total viewing time today to just over a quarter by 2040. This shift highlights an accelerating move towards digital platforms and on-demand streaming, mainly as younger audiences drive changes in viewing habits. Marketers should prioritize digital and streaming strategies to reach audiences as they shift away from traditional TV.

LinkedIn Faces Video Engagement Challenge

LinkedIn is reporting impressive view counts on video content, with some creators achieving between 400,000 and 1 million views. However, this surge in video traffic has yet to translate into high engagement rates, signaling that while there’s an apparent demand for dynamic content, fostering meaningful interactions remains challenging. Marketers continue to be challenged on Linkedin to create video content that attracts views and encourages audience engagement.

Pinterest Boasts Growing User Base

Pinterest has reached 537 million monthly active users and is enhancing creator profiles on desktop, emphasizing a seamless user experience for both creators and audiences. For marketers, Pinterest’s growth and platform improvements signify a prime opportunity to leverage its visual-centric environment to reach a broad, engaged audience, primarily as it focuses on supporting creator-driven content and e-commerce integration.