Meta brings ads to WhatsApp
Meta is officially bringing ads to WhatsApp’s main screen, planting banners in the app’s Status tab and chat list. Long considered the most private of Meta’s platforms, WhatsApp is now being positioned as a more integrated part of the ad ecosystem. For marketers, it opens a new frontier for engagement where messaging meets media—and with WhatsApp’s 2 billion users, even subtle placements could deliver scale in markets where other platforms struggle.
ChatGPT reshapes how we speak
Linguists are tracking how ChatGPT is reshaping the way we talk. From shifts in word choices like “delve” and “underscore” to a more polished, even robotic tone, the AI’s influence is showing up in everyday writing and conversation. For brands, it’s a reminder that tone and authenticity matter more than ever—especially as audiences grow more sensitive to messaging that “sounds like ChatGPT.”
Podcasting sees strong U.S. adoption
According to the 2025 Reuters Digital News Report, 15% of Americans listened to one or more podcasts in the past week—among the highest levels globally. While trust in news remains fragmented, podcasting continues to grow as a preferred channel for in-depth, on-demand content. Marketers looking to connect with niche, engaged audiences will find the format increasingly valuable, especially as listener habits stabilize into routine behavior.
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